Why am I doing this?

I've been a volunteer at HART for several years and have watched with a sad heart the toll that the economy has taken on pet owners and all of the shelters, not just HART. Traditional fundraising methods bring in some money, but just not enough. I wanted to do something, in a big way to help the shelter. I have serious doubts I will come anywhere close to my goal, but every penny helps and nothing is lost by trying.  I also strongly believe that the Internet can be a wonderful way to spread word about our wonderful kitties and (hopefully, fingers crossed!) increase our adoption rate.